Existing engine
Meta / paid social
Still important, increasingly crowded
AppLovin growth for e-commerce brands
Scale
beyond
the feed.
OFFFEED builds AppLovin into a second acquisition engine for established e-commerce brands.
Official AppLovin Agency Partner
In-feed inventory
Strategy · Creative · Media Buying · Measurement
getofffeed.com
01The shift
Your next $1M in growth won’t look like your last $1M.
Most scaled e-commerce brands eventually hit the same ceiling. The core paid social engine still works, but every additional dollar becomes harder to deploy efficiently.
Second engine
AppLovin
New inventory · New audience · Incremental signal
Not a replacement.
An additional
growth engine.
02Why now
A different attention environment creates a different growth opportunity.
Open
to all advertisers
AppLovin Ads became self-serve in June 2026.
1B+
daily users
AppLovin says brands can reach a billion-plus daily active users.
Fullscreen
attention environment
Ads run full-screen during natural pauses or reward moments.
The opportunity is a different attention environment with different creative, buying and measurement rules.
03The mistake
AppLovin isn’t Meta with a different dashboard.
Creative
Different attention environment.
Buying
Different learning dynamics.
Measurement
Platform ROAS is not enough.
Scale
Budget expansion needs proof, not hope.
The playbook has to be rebuilt for the channel.
04OFFFEED
We build AppLovin into a second acquisition engine.
A specialist growth team for established e-commerce brands that want incremental scale beyond the social feed.
01
Strategy
Economics, testing plan and channel fit
02
Infrastructure
Tracking, attribution and reporting
03
Creative
Concepts, hooks and iteration system
04
Media Buying
Launch, optimization and scaling
System over service.
The deliverable is a repeatable channel operating system, not generic campaign management.
05Operating system
The OFFFEED Launch System
01
Discover
- Economics
- Funnel
- Existing creative
02
Build
- Tracking
- Account architecture
- Reporting
03
Launch
- Controlled tests
- Signal collection
- Creative iteration
04
Scale
- Budget expansion
- Campaign expansion
- Creative velocity
05
Prove
- Incrementality
- New customers
- Contribution
Built to avoid two expensive errors: launching without a system and scaling before the channel proves incremental value.
06First 30 days
Month one finds a path to scale before it pursues maximum spend.
Week 1
Strategy & Audit
- Economics
- Existing channels
- Creative library
- Tracking
Week 2
Infrastructure
- Account setup
- Pixel / events
- Attribution
- Reporting
Week 3
Creative & Launch
- Initial concepts
- Campaign build
- Controlled launch
Week 4
Optimize
- Signal analysis
- Creative iteration
- Scaling roadmap
OutcomeA launch-ready AppLovin operating model, not a loose experiment.
07Measurement
We optimize for incremental growth, not dashboard ROAS alone.
The real question is whether AppLovin added profitable customers the business would not have captured otherwise.
Primary
- New Customer Revenue
- CAC / CPA
- Contribution Margin
- Incremental ROAS
Supporting
- Platform ROAS
- AOV
- CVR
- Creative performance
Incremental over attributed.
08Fit
Built for brands that already know how to acquire customers.
OFFFEED is a second-engine buildout for brands with proven economics, not a product-market-fit agency.
Strong fit
- Proven product and funnel
- Meaningful paid acquisition spend
- Working creative library
- Clear unit economics
- Need for incremental scale
Not a fit
- Still searching for product-market fit
- No budget for controlled testing
- No ability to ship creative
- No clear CAC or margin targets
09Next step
Let’s build
your second
growth engine.
For established e-commerce brands ready to test AppLovin with the right strategy, infrastructure and measurement from day one.
Put in the first mail
- The brand and the store
- Roughly what you spend per month on paid media
- What the second engine has to do